About Us

Get to know us 

At KnowGood, we help socially-minded, ethical businesses find their niche and competitive advantage through digital marketing programs. Get to know us, and then hopefully you’ll let us get to know you!

We work together to amplify your business’s good, through digital

We founded KnowGood to help sustainable, ethical, socially-conscious businesses unlock their potential, through digital marketing. We’re passionate about the power of digital to not only grow your business but to change the world. We know that last line might sound a little ridiculous, but, indulge us for a moment. The average person spends 6 and a half hours a day on their digital devices. Whether browsing their favourite website, deep scrolling Instagram or listening to their fav podcast, digital marketing is the consistent thread that weaves its way through everyday life. Like it or loathe it, it’s here to stay. But with it comes an incredible opportunity. What if digital marketing could be a conduit for real change. Highlighting social impact as well as the mere selling of product. Not some contrived attempt at do-goodery, but more so as a matter of course. A new normal. Such a shift, can but only make the world a better place. We know this might be a long way off, but by helping businesses that have already grasped the importance of social impact, we feel it’s a step in the right direction.

We believe in not just talking the talk, but walking the walk when it comes to ethical business. We don’t do whatever it takes to deliver results. Click-bait and false promises might work in the short term, but aside from misleading people, they simply won’t add value to your business long-term. This is what we are all about. Creating sustainable long-term value, to allow you to do good today, and well into the future.

Our values

We believe in the power of doing good. Good business, yes. But this alone isn’t enough. We think that we have a responsibility to help people, protect the environment and reduce our negative impact too. We’re not perfect, far from it. But where we can we strive to create connections between people, the environment, and businesses that genuinely make a positive impact on all three.

We're honest

Like a bad Tinder date, some things just aren’t a good match. We won’t lead you on and we are always upfront, with what we can and can’t do. We want you to get the best results for your business, which is why we are always honest before and during our relationship to ensure you do achieve them.

We give back

We’re passionate about the power of business to influence the greater good, and make a positive impact on the environment and community. For us, it’s not just about the number of zeros at the end of our income statement, but more so the mark we make.

We keep it simple

We get things done. Simply. We don’t use 15 words when five will do. Nor do we waffle on in digital marketing speak. The obvious answer is often the right one, and we won’t overcomplicate things to show how clever we are. We’re direct, no-nonsense, and talk in plain English.

We know social enterprises because we own one

We founded Kelp & Co. with the mission to reduce plastic waste. With a simple premise, and one product (an ethical Face Mask), we’ve been able to deliver strong month-on-month revenue and traffic growth, through digital marketing. All without compromising our values.

We know social enterprises because we own one

We founded Kelp & Co. with the mission to reduce plastic waste. With a simple premise, and one product (an ethical Face Mask), we’ve been able to deliver strong month-on-month revenue and traffic growth, through digital marketing. All without compromising our values.s.

Everyone deserves an opportunity 

We love business. We couldn’t think of a more rewarding, empowering, exciting way to spend every day. But we know we’re bloody lucky to be able to do what we do. Not everyone is so lucky. This is why we support Opportunity, by contributing 5% of our gross profits to them every quarter. Opportunity provides small loans, to people living in poverty to finance their own small businesses. Starting a small business is often the only head start a family needs to break free from the cycle of poverty. Starting a business is next to impossible without capital — no matter where you live —but it can provide incredible freedom. That’s where Opportunity comes in.

Meet the KnowGooders 

Millie

Millie

Co-Founder & MD

A natural people person, Millie loves working with clients to bring to life their vision. She’s an avid start-up enthusiast and immerses herself in all things digital. As a founder of multiple businesses, she knows the agony and ecstasy of running a business. She plays the long game. Going against the grain in an era of instant gratification, selfies, shares and likes. She treats digital marketing much the same as she does her marathon training – slow, steady and persistent!

Jack

Jack

Co-Founder & CEO

Meet Jack, the Co-Founder of KnowGood. He bloody loves business and can’t wait to help you with yours. With 10+ years of digital marketing and operational experience in a variety of corporate, agency and startup roles, as both an employee and business owner, Jack has the skills to deliver results for your business. He is passionate about helping businesses solve complex challenges through digital. In his free time he runs Kelp & Co. (we told you he likes business 🤓). 

Mike

Mike

Web Dev Lead

“Described by Silicon Valley greats as an absolute genius, the only thing outclassing this technical whiz-kid’s skills are his amazing good looks and sophisticated personality.” Says Mike. But we don’t disagree! Mike brings extensive dev and digital experience, honed across a variety of corporate and freelancing roles. Mike delivers high-quality websites carefully constructed to deliver results, with his marketing and digital experience providing a unique perspective to projects.

Rob

Rob

Copy & Content Lead

Few can say they’ve won the prestigious Booker prize, wrestled a Russian bear, and dethroned Chessmaster Garry Kasparov…and Rob is no exception. He’s got a knack for writing memorable copy that’ll grab your attention. Rob has worked with a range of clients, in fields from cryptocurrencies and luxury jewellery to leading health and fitness startups. A nomadic spirit, Rob enjoys darting off for hikes in the Canadian Rockies and exploring south-east Asia for inspo.

Vine

Vine

Design Lead

No not the video app! Although much like the app, Vine specialises in creating fun, engaging content, fast! He loves to create, and even from a young age, you’d find him in Photoshop mixing colours or creating vectors. Nek minnit, he was working in a large advertising agency, designing work for some of the biggest companies in the world. With 10+ years experience, Vine has an incredible understanding of digital design, with his creative spirit as strong as ever!

Max

Max

Digital Strategist

Max is our go-to problem solver, working with teams inside the agency and directly with brands to solve complex business, brand, marketing, and technology problems. He connects the dots between your customers’ needs and wants with those often elusive business and marketing goals. If you’re searching for a strategy geek with a golden voice, Max is your man. And until you need him by your side, he’ll likely be busy planning out his latest app idea.

Ruth

Ruth

Google Ads Geek

The digital nomadic lifestyle found Ruth in Cambodia for five years. Here, she honed her Google Ads skills for a range of businesses, all the while enjoying $1 plates of noodles. Now back in her native UK, she specialises in Google (and Bing) Ads and loves to build campaigns for businesses who are as passionate about doing good as she is. Ruth works best accompanied by Nugget, her Cambodian cat, who’s coming to terms with the UK weather.

let’s do this 

Now that you know us, we’d love to get to know you!

KnowGood Digital © 2019. All rights reserved.