Getting a lay of the land
We always start by getting to know you and your business. We want to understand what you do, how you do it and why you’re doing it, before taking things further. We seek to understand who your competitors are and what market forces are working for or against you. We then get under the hood and determine what strategies and digital programs you’ve implemented before and why they may or may not have worked.
Setting clear and measurable goalsIf we don’t know what we are working towards, it’s pretty hard to tell if we’ve achieved it. After getting a good understanding of your business and industry, we then want to understand what you’re looking to achieve. Whether you want more customers or to grow revenue amongst your existing ones, we can work with you across a range of business outcomes. We then go about defining success criteria together, making sure that it is specific, measurable, attainable and realistic. Getting this right at this stage dictates the direction for the strategy to follow. If we don’t feel we’re a good fit for your goals, we’ll be honest and point you in the right direction.
Using data to inform strategies
Now that we know what we are seeking to achieve, we can go about figuring out how we’ll do it! We do this by defining a clear strategy. This is also where the 80/20 rule comes into full effect as we cast the net wide, exploring all options before settling on those that are likely to over-index on results vs. effort. We use data-driven insights to inform these decisions, analysing data from your website, social channels, business and competitors to ensure we have all the information.
Implementing for the long-term
While there is a role for growth hacks and short term digital programs, they don’t form the core of what we do. The best outcomes come from long term vision. We create digital programs that have long-standing value, either building value over time or through being reusable. We’re following Pareto after all. Why go to the effort of developing assets and resources for the short term, when the same effort can yield valuable assets that return over and over. Like your values, the work we do aims to set your business up for today and tomorrow.