The stage of your business and factors unique to your product or service will determine whether you should keep certain marketing tasks in-house or have them outsourced. Not wanting to relinquish control is understandable. And in many cases there are strong arguments for keeping marketing in-house, but the same goes for outsourcing. In this article, we’ll break down these scenarios and give you a play book for marketing operations at all stages of your business.
As social entrepreneurs, we’re driven to deliver transformative societal change, and in doing so, we’re also reimagining marketing practises for this emerging business model. Taking a more values based approach, whilst still aiming to generate revenue, places us at the intersection of traditional, commercial business and environmental and social wellbeing causes. Navigating this relatively new terrain comes with its own set of challenges, which has likely piqued your interest in this article. Knowing what to incorporate from revenue models and how to marry them with impact driven approaches is a balancing act, so we’re going to clear the air and outline some tips and guidelines for your success.