Valuable leads. Delivered
Lead generation isn’t just about driving traffic to your website. For it to be effective, those leads need to be valuable. And we mean making a purchase valuable, not merely ‘showing an interest’. To achieve this, knowing who your customers are is key. What do they look like? How did they discover your business? What made them buy? Finding leads that look an awful lot like your existing customers becomes a hell of a lot easier when you can answer these questions. That’s what we do. Ask questions, and explore the data. Our approach to lead generation is as much about understanding your current customers as it is about generating you new ones.
The art of lead generation is in finding the sweet spot between the costs to acquire vs. the potential return. It’s no good gaining new customers if your lead generation program costs you more money to bring them in than they are worth to you. We put on our khaki pants suits and go about exploring the digital landscape to discover where your potential customers are hiding. We then allocate resources accordingly to ensure that we only capture those leads, that will maximise your return.
How we go about it
We understand your customers, so we know how to find you new ones
This starts with understanding your business and defining what a lead looks like for you. Is it sending an enquiry? Signing up to an event? Purchasing on your site? What’s important is are they a customer at this point or what steps are required to make them one. We then go and analyse the data, looking at your website and digital channels to determine your current leads and customers. We build personas and map their typical paths to becoming leads and customers. This allows us to then put a plan in place to discover relevant leads, to target them, and to convert them, without the guesswork.
What you can expect
Relevant leads, that provide genuine value to your business
Successful lead generation for us is revenue for your business. Plain and simple. This means that we focus our efforts on delivering you leads that’ll convert, not getting you hits to your website. Our data-driven approach to reporting means that we can attribute leads that we generate from our activity, that converted into customers for your business. And you won’t have to take our word for it. We set you up with all the information you need to make decisions for yourself on the value our approach to lead generation delivers for your business.
Lead generation requires many components to deliver effective results. Although multiple services may be required to achieve the results you are after, social media and search are at the core of our lead generation approach.
Social media ads
We not only know the platforms we advertise on like the back of our hand, but we also understand return on investment. We specialise in ad campaigns that deliver a return on ad spend.
Search engine marketing
When executed well, pay-per-click (PPC) search engine marketing can deliver your business relevant, consistent leads. Our approach to search marketing is to take the time to understand how best we can capture a potential customer’s intent.
The world of influencer marketing can be a murky, time-consuming gamble if you don’t know what you’re doing. We remove the guesswork, connecting you with brand-relevant influencers that deliver results.