What we do
We create copy that cuts through the noise
Your tone of voice is crucial to building a unique brand identity that stands out from the crowd. You shouldn’t have to yell! The words you choose make all the difference. We create considered, engaging and (sometimes) punny copy, that not only cuts through the noise but that also breeds familiarity with your audience.
How we do it
We shape words to form brand personalities
In a crowded market, your brand needs to have a personality. Whether you’re channelling Schwarzenegger or Schumer, we help you find the right words to create a superstar brand. Once we know what you want to say and how we slip on our Deerstalker and start investigating your customers. How do they communicate? Where do they communicate? Is there room for a pun or two? Once we’re done playing Nancy Drew, we can then go about our wordy work.
Why have us do it
We take the work out of words
Anyone can write. But writing well, that’s another story. Don’t waste time umming and ahhing over where to place that comma, let the KnowGood team take the writing (and comma placement) off your plate. We have a way with words, and we’re not afraid to use them.
What we can help with
If you only need but one word or one million, we’re in! Be it blogs, press releases, articles, or ghostwriting. Long-form content is a great way to strengthen the relationship between the reader and your brand.
Are you looking for consistency in what you say, and how you say it? We create simple, executable guides for your team to deploy across all your platforms. Similar to a brand guide, a tone of voice guide is a bible for how your brand speaks. From CEO to social media coordinator, you’ll all be speaking fluent brand in no time!
Stuck for a caption on that oh so pretty Instagram post? Sure a picture says 1,000 words, but sometimes that extra 25 makes the difference. We know how to write for social media and develop your channel appropriate voice. Don’t believe us? Count the characters in this paragraph.