Our Services

Social media advertising 

We are a social media agency that not only knows the platforms we advertise on like the back of our hand, but we also understand return on investment. You run ads to make money, not as a gift to Zuck. We specialise in ad campaigns that deliver a return on ad spend. Didn’t know you could advertise on TikTok? You do now!

What we do

We create social media ads that perform

Social media advertising is a data game. That’s why we take the time figuring out who your customers are and what they look like, so we know where to find them in the data. We then build targeted ad campaigns. Combining our data-driven insights with creative copy and imagery, to reach people that look an awful lot like your existing customers.

How we do it

We fail fast and test a lot

The best-laid plans and assumptions can quickly fall by the wayside when it comes to social media advertising. What we thought were the perfect ads, can fail to perform if left unchecked. Why? Social media is a fickle mistress, with audiences shifting in their response to platform ads, particularly as tried and tested methods become saturated. We know this, and often A, B, C, D test multiple ad variants and keep an eye on what works and what doesn’t. When it becomes clear what’s performing, we double down on those ads to ensure we extract maximum value from them while we still can.

Why have us do it

We keep things lean

We’re not a bloated ad agency, with account managers on account managers. What’s the point in achieving a strong return on advertising spend, only for agency fees to diminish the gains. We are a lean team and charge accordingly.

What we can help with

Snapchat advertising

Are people even on Snap these days? Yes, they are, and they’re young. With 200 million daily active users, Snapchat is making a recovery. Snap advertising works great for brands with a message and can drive low-cost traffic to your website. With a variety of ad modules available, we can help you achieve value with Snapchat ads.

Facebook & Instagram advertising

Although Facebook and Instagram and very different beasts, we have combined them here as they are both managed via the same ads platform (after Facebook bought Instagram in 2012). With the degree of control and ad targeting that Facebook’s platform offers, your ideal customers are only a few clicks away. No matter the ad module, whether it be an Instagram story or Facebook newsfeed, we’ll find the right one for you business. 

TikTok advertising

What’s TikTok? Ummmm, it’s only the fastest growing social media platform. With 800 million downloads, the app is growing fast and is the talk of high schools the world over. They have only recently launched their native ad platform. We are TikTok ad experts and can work with you to be at the forefront of advertisers on the platform (impressions are still below that of other platforms!).

Our systematic approach to social media advertising

Step 1. Understanding your goals and customers

We start by finding out what you are looking to achieve from the advertising. We then get into the nitty-gritty of who you customers are, informed by data. This helps to inform the platforms that will work best for your business.

Step 2. Getting account access

We then need access to your relevant social media platforms. Don’t worry if you don’t have ad accounts setup, we’ll do this for you and ensure you have the right permissions. Once we’ve gained access, we go through previous campaigns you’ve run to see what worked or didn’t work in the past.

Step 3. Creating engaging creative

With a good understanding of who we are targeting and why we then go about writing impactful headlines and copy and creating engaging images and videos.

Step 4. Setting up the campaigns on the platform/s

We’re now ready to build the ad campaigns. We create many ads using variant testing methodology.

Step 5. Monitoring and tweaking the ads

After we push the ads live we keep our beady eyes all over them. We assess what’s performing and adjust and tweak the ads as necessary. Ads not delivering we cull quickly, and reallocate their budget to the ones that are.

Step 6. Reporting on the results

After it’s all said and done and the ads have run their course, we collect the results and report them back to you. We view this is a bit of a playbook that then you can run with for future campaigns (should you choose).

Contact Us

Ready to talk ads? We’d love to hear from you!

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