What we do
We create social media ads that perform
Social media advertising is a data game. That’s why we take the time figuring out who your customers are and what they look like, so we know where to find them in the data. We then build targeted ad campaigns. Combining our data-driven insights with creative copy and imagery, to reach people that look an awful lot like your existing customers.
How we do it
We fail fast and test a lot
The best-laid plans and assumptions can quickly fall by the wayside when it comes to social media advertising. What we thought were the perfect ads, can fail to perform if left unchecked. Why? Social media is a fickle mistress, with audiences shifting in their response to platform ads, particularly as tried and tested methods become saturated. We know this, and often A, B, C, D test multiple ad variants and keep an eye on what works and what doesn’t. When it becomes clear what’s performing, we double down on those ads to ensure we extract maximum value from them while we still can.
Why have us do it
We keep things lean
We’re not a bloated ad agency, with account managers on account managers. What’s the point in achieving a strong return on advertising spend, only for agency fees to diminish the gains. We are a lean team and charge accordingly.
What we can help with
Are people even on Snap these days? Yes, they are, and they’re young. With 200 million daily active users, Snapchat is making a recovery. Snap advertising works great for brands with a message and can drive low-cost traffic to your website. With a variety of ad modules available, we can help you achieve value with Snapchat ads.
Although Facebook and Instagram and very different beasts, we have combined them here as they are both managed via the same ads platform (after Facebook bought Instagram in 2012). With the degree of control and ad targeting that Facebook’s platform offers, your ideal customers are only a few clicks away. No matter the ad module, whether it be an Instagram story or Facebook newsfeed, we’ll find the right one for you business.
What’s TikTok? Ummmm, it’s only the fastest growing social media platform. With 800 million downloads, the app is growing fast and is the talk of high schools the world over. They have only recently launched their native ad platform. We are TikTok ad experts and can work with you to be at the forefront of advertisers on the platform (impressions are still below that of other platforms!).